I’ve just written a guest blog post for Afia, a tone of voice and copywriting agency over in the Midlands.
A couple of weeks ago Ben Afia and I headed over to Bangor University to set up a collaborative research project and run a workshop for Dr Intriligator’s Consumer Psychology students.
Ben Afia talking Tone of Voice at Bangor University
Check out the post here: ‘Well, this is embarrassing’ – tone of voice from around the world.
Your experiences
I’d love to hear your thoughts. Got any other good examples of companies getting their message lost in translation?
