Video tracking

Video always tells the truth.

Consumer video tracking is a discrete way to see how people react to your products, fixtures and messaging – especially if you’ve got particular touchpoints you want to analyse.

We’ll tuck away one of our cameras to cover part of the store and leave it running. It does a similar job to shopper tracking, but means we can make our observations from the video lab instead of the shop floor.

It’s like standing and watching – what first looks like random behaviour soon starts to show patterns. Like the thirtieth person who stops reading a label once they’ve found the price. Or the fiftieth shopper who avoids a narrow aisle between two fixtures. Or the hundredth visitor who leaves the store as soon as they’ve entered. And when you know the problems, you can start finding solutions.

To find out how consumer video tracking can start finding the hidden patterns, give Emma a call on 07531 122 532.