Shopper interviews

It’s amazing what people tell you when you give them the chance.

Shopper interviews are that chance. We’ll approach customers in-store and ask them if they mind answering a quick questionnaire. You’d be amazed how keen people are to share.

These interviews give you the reasons behind the behaviour – or at least the conscious reasoning. So you’ll delve into the reasons behind in-store behaviour – what made you choose that one? Why did you look there, and not over there?

Observations only go so far, but linking them to shopper interviews builds a deeper profile of how people are shopping – and gives you a clearer idea of how changes you make to the store will influence people’s behaviour.

If you want to discuss how shopper interviews can work in your store, give Emma a call on 07531 122532.